What Works?Like millions of people, Charles Scoville had a job, but wanted to solve a problem he faced in his life. The problem was having to miss work occasionally whenever his son caught an illness from another child at his daycare. Employers don’t like it when their employees have to miss work more than a couple of times in a year, but his son, Taylor, was catching colds or coughs more frequently than Charles’s employer liked. Working from home would be ideal, because he could be at home to take care of his son without putting his job in jeopardy.
Charles wasn’t dreaming of an internet business. He was looking for a job he could work from home. While scanning job boards like Yahoo jobs, Monster Jobs, and other sites, he came across a job posting on Craigslist for a home based job for an energy drink company just starting up. To be considered, he’d have to come in for a meeting at a local college.
It turned out this meeting wasn’t for a job, but was a pitch to join an MLM business opportunity. At first Charles was going to high tail it out of there, thinking he had been tricked, but he decided to stay because in his heart he had the desire to work from home, which was exactly what this MLM opportunity offered.
So Charles created his own website with a lead capture page. From this he began to get better results. He found that he had more success by promoting the marketing system by using the website and lead capture system that he had created. Charles also found that most his referrals wanted help with where and how to advertise. They needed help in how to grow their own down-lines.
Even though Charles was doing better now that he was using his own site he knew that there had to be a better way to get the traffic and leads that he and the people he was helping needed. Each of the marketing methods he had tried offered some benefits but none them had everything.
There had to be a better way.
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